The Hotchkiss Group approaches each listing with a unique marketing plan. We tailor our marketing strategy to best suit your home's assets. Take a look below to read more about the various tools we will use to ensure that your listing receives maximum positive exposure in today's hot real estate market.
Comparative Market Analysis (or CMA)
Understanding The Market - The first step in properly marketing your home is to fully understand its position in today's real estate market. By using recently sold and listed data, we can give you a clear picture of your home's marketable value.
Power In Numbers - Knowledge truly is power and a huge benefit of working with our group is that we will each independently assess your home's marketable value before discussing it collectively and presenting our findings to you.
First Impressions -High quality, beautiful photographs are an imperative part of the listing process. These photos are crucial and often the first glance prospective buyers have of your property. Never shy away from showing off your beautiful home and all that it has to offer!
Working With The Best- The Hotchkiss Group frequently works with Shoot2Sell and we have been extremely pleased with their photography. If you browse the 'Listings' tab on our website you will find examples of work they have done for us in the past. www.shoot2sell.net
Reaching A Large Audience - We utilize email advertising tools that allow us to reach close to 7,000 agents in the DFW metroplex. We frequently utilize this extremely effective advertising tool for a variety of purposes. We send out email flyers to quickly and effectively inform other agents about our listings and any changes to said listings.
Timing Is Everything - By sending out "Coming Soon" email flyers prior to listing your property we are able to proactively get your home on the radar of potentially interested parties. This is a great way to drum up interest in your home so once it is listed we can hit the ground running. As soon as your property hits the market we send out another email flyer announcing that it has been "Just Listed". Likewise similar flyers go out for Open Houses as well as to announce any changes to the listing.
Spreading The Word Locally - People like to know what is happening in their neighborhoods. We send out "Just Listed" postcards to certain neighborhoods upon listing your home. This helps to raise local awareness of a new listing.
Information Is Key - Another tool we use to spread information about your home is a "take one" flyer with bright and appealing graphics featuring the professional photography we arranged to have taken of your home. This allows prospective buyers to get the basic details and an idea of the features of your home quickly and efficiently.
Reaching Further - Certain listings require a great reach. As such, we have taken out advertisements in different print mediums (Grand Vie magazine and The Wall Street Journal to name a couple) to further the reach of our listings. These print media advertisement opportunities have become available through the marketing department of our brokerage, Ebby Halliday. This perfectly illustrates how our marketing capabilities are only magnified as members of the Ebby Halliday network. More on those incredible benefits below.
The Ebby Halliday Network
70 Years Of Experience-Working with The Hotchkiss Group means working with Ebby Halliday Realtors, and with that comes great advantages. With 70 years of succes helping sellers and buyers throughout the Metroplex realize their dreams of home ownership, Ebby has become one of the largest and best-known privately owned residential real estate firms in the United States.
Under The Ebby Umbrella - Ebby Halliday Realtors is the parent company to both Dave Perry Miller and Williams Trew. Both are hugely successful brokerages in the DFW metroplex. These deep local connections provide for meaningful opportunities to market your home. The breadth of exposure Ebby Halliday Realtors can offer in listing your home is truly unparalleled in the DFW metroplex.
Third Party Internet Exposure
MLS And Beyond - Your home will be listed on the Multiple Listing Service (MLS), the premiere information gateway for realtors. The MLS provides various realtor-to-realtor communication and marketing tools. In addition, the information listed in the MLS is sent to third party online real estate companies such as Zillow, Redfin, and Trulia. Another great way to ensure your home receives maximum exposure!